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Program Overview

Media today is in the midst of a revolutionary change, so revolutionary that it can be referred to as Media Big Bang. The advancement of digital technologies is giving rise to the emergence and proliferation of new players in the industry, challenging media as understood in the traditional sense. It is also pushing existing industries to go beyond their established competencies, making their previously well-delineated barriers irrelevant.

These ripples of change are not limited to the supply side however; consumers are also affected in the way they experience, relate and respond to media and in how the world is presented to them. History tells us that whenever a new media paradigm emerges, it always has a deep impact on the fundamental pillars of society.

Hence, at the Seoul Digital Forum 2007, we will closely examine how media is being redefined, as well as exchange ideas on how to cope with the economic, political and social implications of the Media Big Bang.

 Theme Media Big Bang! Impact on Business & Society
 Date May 29-31, 2007
 Venue Sheraton Grande Walkerhill Hotel
 Process May 29 - Gala dinner for speakers
May 30 - Full day conference
(Annual Conference / Global Mobile Content Awards)
May 31 - Full day conference (Annual Conference)
 Participants Executives from leading global companies,
opinion leaders and policy makers
Seoul Digital Forum incorporates multiple themes into its program to provide participants the opportunity to partake in a comprehensive digital experience..

Conspectus 10 Mega Trends of Media
Speakers : Dan Singer, Partner, New York Office, McKinsey & Company
Opening Plenary What's Media Anyway & Where is it Headed?
Speakers : Eli Noam, Professor, Finance & Economics, Columbia University; Director, CUIT
Tom Curley, President & CEO, The Associated Press
Nam, Joong Soo, President & CEO, KT Corporation
Peter Smith, President, NBC Universal International
Special Speech  
Speaker : To be announced
Special Speech  
Speaker : Tom Curley, President & CEO, The Associated Press
Plenary 5 Traditional Media Strikes Back
Speakers : Vivian Vahlberg, Director, Digital Media Management Center, Northwestern University
Johannes Goezalan, CEO, Computec Media AG
Chris Ahearn, President, Reuters Media
Special Luncheon Speech  
Speaker : Anne Sweeney, President, Disney-ABC Television Group; Co-Chair, Disney Media Networks
Special Speech  
Speaker : Patric Verrone, President of Writers Guild of America, West

Plenary 1 The Drivers of Change: Technologies Shaping the Future of Media
Speakers : Paul Saffo, Technology Forecaster, Saffo.com
Abe Peled, Chairman & CEO, NDS Group
Francois Guibert, Corporate VP & CEO, Asia Pacific Region, STMicroelectronics
Peggy Johnson, President, Internet Service & MediaFLO Technologies, Qualcomm
Special Luncheon Speech  
Speaker : Chris Anderson, Author of "The Long Tail"
Plenary 2 What¡¯s the Role of Mobile in Media - Business Model & Content
Speakers : Jonathan Sacks, President & CEO, Hands-on Mobile
Yang Beom-Joon, CEO, AirCROSS
Joe Menard, Corporate VP, Consumer Business Segment, AMD
Plenary 3 How to Make New Media More Profitable? - Content Creators & Investors
Speakers : Philip Evans, Senior VP, Boston Office, Boston Consulting Group
Reed Hunt, Principal, Charles Ross Partners, Intel; Former Chairman, FCC
Scott Cohen, Founder & VP International, The Orchard
Ted Cohen, Managing Partner, TAG Strategic; Former Senior VP, Digital Development & Distribution, EMI Music
Alan Seiffert, Senior VP, Business Development, CNBC
Matthew Sanchez, CEO, VideoEgg Inc.t
Plenary 6 It is "You" Who Matters: Powershift from Producers to Prosumers
Speakers : Yoo Hyun-Oh, President & CEO, SK Communications - Cyworld / Nate.com
Ginsu Yoon, VP International, Linden Lab - Second Life
Mike Folgner, CEO, Jumpcut
Jim Kaskade, President & CEO, Eyespot
Thomas Gerace, Founder & CEO, Gather.com
Gil Penchina, CEO, Wikia
Plenary 7 The Era of TV 2.0
Speakers : Brian Storm, President, MediaStorm
Li Huaiyu, COO, BestTV Media Co. Ltd (IPTV subsididary of Shanghai Media Group)
Tony Donavan, Managing Director, Reuters Television
Closing Parallel 8-1 Advertising 2.0: What will Work & What Won¡¯t
Speaker : Adam Good, TBD
Closing Parallel 8-2 The Metamorphosis of Radio
Speakers : Jake Shapiro, Fellow, The Berkman Center for Internet & Society, Harvard Law School
Brendan Greeley, Blogger in Chief, Open Source

Parallel 4-1 Who Regulates What in the Digital Age?
 Speaker : Steve Gettings, Senior Manager of Broadcasting Market Intelligence, Ofcom
Parallel 4-2 Media Big Bang & its Impact on Politics
 Speakers : Jacob Weisberg, Chief Editor, Slate.com
Lew Seok-jin, Professor, Political Science, Sogang University
Parallel 4-3 New Media & Education: Beyond the Digital Divide
 Speakers : Joseph Adler, CEO, Instinct Corp.; Consulting Professor, Stanford University; Co-founder, The MetaMedia Lab, Stanford Univ.
Chris Deering, Chairman, Handheld Learning; Former CEO, Sony Europe
Day 1 ( May 29 ) Day 2 ( May 30 ) Day 3 ( May 31 )
18:30 - 21:00
Gala dinner for speakers
08:30 - 08:40
Conspectus
08:30 - 09:20
Special Speech
  08:40 - 09:55
Opening Plenary
What¡¯s media Anyway & Where is it Headed?
09:20 - 10:20
Plenary 5

Traditional Media Strikes Back
  10:00 - 11:05
Special Speech
10:25 - 11:55
Plenary 6

It is "You" Who Matters: Powershift from Producers to Prosumers
  11:05 - 11:15
Break
11:55 - 12:30
Luncheon Break
  11:15 - 12:25
Plenary 1

The Drivers of Change: Technologies Shaping the Future of Media
12:30 - 13:30
Special Luncheon Speech
  12:25 - 12:55
Luncheon Break
13:30 - 13:40
Break
  12:55 - 13:55
Special Luncheon Speech
13:40 - 14:30
Special Speech
  13:55 - 14:05
Break
15:00 - 16:15
Plenary 7

The Era of TV 2.0
  14:05 - 15:15
Plenary 2

What¡¯s the Role of Mobile in Media
16:15 - 16:25
Break
  15:15 - 15:25
Break
16:25 - 17:35
Parallel Session 8-1

Advertising 2.0: What will Work and What Won¡¯t
Parallel Session 8-2
The Metamorphosis of Radio
  15:25 - 16:55
Plenary 3

How to Make New Media More Profitable?
 
  16:55 - 17:05
Break
 
  17:05 - 18:10
Closing Parallel 1

Who Regulates What in the Digital Age?
Closing Parallel 2
Media Big Bang and its Impact on Politics
Closing Parallel 3
New Media & Education: Beyond the Digital Divide
 
  18:30 - 21:00
Global Mobile Content Awards/Dinner