Many of us have experienced the power of how engaging, addictive, and fun social games on smartphones or Facebook can become. While the game mechanics in Farmville, Angry Birds, World of Warcraft and other games entrance us into spending even more time and money in these virtual worlds, these same game mechanics & techniques can be applied towards amplifying our behaviors in the real world and even help to make our self-development easier, more collaborative, and fun. Games are only increasing in their reach, popularity, and influence over our real-world behavior which is why Michael Kim—CEO/Founder of Kairos Labs, former Microsoft Xbox executive and Founder of the Behavior-Change Gaming movement—has promoted games as the primary means for engaging the world towards greater levels of wellness and sustainable behavior-change, or "habit design."
Behavior-change Games and Habit Design 2012-05-22
Visionary : Michael KIM [Founder & CEO, Kairos Labs]
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